Trend 1: The polarization of the division of labor in the computer embroidery industry

Judging from the two computer embroidery industrial bases in Guangdong and Zhejiang, Guangdong is mainly based on style characteristics and then strengthening its brand packaging and services, focusing on the creation of marketing models, and has the advantage of a large product structure. Zhejiang is more distinctive in jacquard and fabric craftsmanship. Its price advantage and product diversification characteristics have obvious advantages in the market for its small structure.

With the development of the industry, the characteristics of the two industrial bases are borrowing from each other and influencing each other. On the one hand, Guangdong has paid attention to the deep development of the product and improved the value of the product; on the other hand, what is the prospect of the computer embroidery industry? Four major trends in the development of Zhejiang have made use of the Guangdong model for marketing breakthroughs, so there is an all-round competition between manufacturers and manufacturers, and between bases. This kind of competition is definitely a competition in the model and a channel.

The ultimate development of the industry will be polarization. Some manufacturers will become pure product suppliers, while some manufacturers will become pure brand operators.

Trend 2: Computerized embroidery industry terminal branding

In the past decade, qualitative changes have taken place in the store image, space layout, style and craftsmanship, and supporting atmosphere of terminal stores in the computer embroidery industry. Terminal stores in the computer embroidery industry have also entered the road of brand development.

With the continuous improvement of living standards, material life has entered the brand era, consumers' brand awareness is increasing, and brand stores have become the "first choice" of consumers. The same product, through brand packaging and professional services, forms product added value, enhances the value of the product in the minds of consumers, and then affects consumer psychology.

Brands are like a magical magic. Consumers favor brands and the market is also chasing brands. We can fully believe that the branding of the computer embroidery industry terminal will definitely become the mainstream direction of the future market.

Trend 3: Multi-style boutiques have become a trend

The unified brand VI recognition system, overall atmosphere creation, and professional services allow consumers to enjoy the branded experience. Computer embroidery brand terminal stores will combine multiple styles to create multi-style stores.

We need an atmospheric living room, a warm bedroom, a study room full of cultural Chongqing computer embroidery and a naive and romantic children's room. A brand store with multiple styles will be the stage to realize these dreams.

Trend 4: Standardized services become core competitiveness

The terminal influence of famous brands and the combination of multiple styles have contributed to the connection between specialty stores and consumers’ lifestyles, increasing the value of products in the minds of consumers through the psychological impact on consumers, and allowing consumers to experience “with a variety of appearances”. "Stop-style" consumption, which in turn forms the added value unique to specialty stores.